Ready for a major career pivot? This episode features Tina Yau, a former retail e-commerce executive who traded her corporate titles at giants like Uniqlo, Estée Lauder, and Saks Fifth Avenue to launch her own premium women's travel bag brand, TYVY NYC, set to debut in Fall 2025.
Tina's journey is a powerful testament that it's never too late to reinvent yourself—she started over at age 50. She dives deep into the challenges and exhilaration of leaving corporate life to build a brand from scratch, focused on creating functional and stylish travel bags that keep up with women juggling work, family, and life on the go.
You'll hear her perspective on:
- The empowerment of women in business and why age is just a number when pursuing a dream.
- The crucial role of community support and mentorship in navigating the world of entrepreneurship.
- The significance of building a supportive, values-aligned team.
If you're contemplating a second act or a career reinvention, Tina's candid story about creating a brand that solves a real-world problem—without sacrificing style—will be the inspiration you need.
Connect with The F*CK You 50s
Connect with our guest
TYVY NYC official website
check out the Dyson AirWrap (not an ad)
Chapters
00:00 Introduction and Technical Setup
03:03 Tina's Journey in E-commerce
05:50 Launching a New Brand: The Aviator Collection
08:57 Challenges and Insights in Brand Development
12:03 Navigating Roadblocks and Building a Team
14:50 Support Systems and Community Engagement
23:58 The Challenge of Support from Family and Friends
26:53 Embracing Delusional Confidence
29:24 Learning from Corporate Experience
32:21 Navigating Parenthood and Entrepreneurship
34:38 Breaking Societal Norms for Women in Business
36:50 Understanding Corporate Burnout
40:06 Introducing Tivi: A New Brand
42:58 Encouragement for Aspiring Entrepreneurs
